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Cobra sets sights on a top 10 position.
(From Off Licence News)
Cobra Beer is focusing on its core brand, Cobra 5 per cent, for a marketing push, commercial director Nick Paget has said.
The company has been recruiting staff for its customer and trade marketing over the past few months. Its aim is to make Cobra one of the top 10 UK beers in the next two or three years, and to grow its turnover - currently increasing at 30 per cent a year - by 60 per cent a year.
"The business is very ambitious for growth, and we think we are in a great place to deliver some really good news and growth in quite a challenging environment," said Paget, who joined Cobra from Beam Global in ...
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Miller sets sights on Baggies comeback PAGE 46
