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Tesco tops in drinks retail.
(From Off Licence News)
Byline: Laura Clark
Tesco swept the board at this week's OLN Drinks Retailing Awards, winning five of the 17 gongs, including Supermarket of the Year.
The grocery giant also scooped awards for Online/Direct Sales Retailer of the Year, Best Customer Magazine/Website of the Year, Drinks Buying Team of the Year and Multiple Wine Retailer of the Year. Last year Tesco undertook a massive category overhaul, bringing more than 370 new wines into its range.
Head of BWS Dan Jago said he was "over the moon" with the accolades and praised his 25-strong team for their "incredible hard work". He said: "We're absolutely delighted. To win one or two would have been fantastic but to have five across such a broad area is amazing.
"It does go to show that helping customers understand the proposition better pays off. We're facing a much tougher environment in terms of customer spend . You've got to offer customers great value and there's an opportunity to encourage them to understand what value means." Tesco's victor ies w ere one of the chief talking points of the night, which also saw Majestic pick up High Street Chain of the Year and ...
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