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Off-trade props up flagging Magners.
(From Off Licence News)
Magners' international sales volumes dipped 15 per cent in the year to Feb 29 despite a strong performance in the UK off-trade, producer C&C Group has said. The brand's total UK volumes slumped 28 per cent in the second half of the year, compared with a year earlier, in spite of off-trade growth of around 70 per cent.
The brand has teamed up with Coors to launch a draught version in the on-trade, in a bid to claw back the market share it has been losing to Scottish & Newcastle brands Strongbow and Bulmers Original.
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