AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
In Brief.
(From Off Licence News)
Light side of cider Scottish & Newcastle UK has launched a lower-calorie version of over-ice cider Bulmers Original. Bulmers Light has 4.5 per cent abv - the same alcohol level as Original - but 30 per cent fewer calories. It has 159 calories in a 56.8cl bottle, compared to 233 calories in Bulmers Original. Light will be packaged in the same pint bottle as Original, but with lighter packaging and a silver foil neck. S&N has also released an Orchard Fruits flavour of 5.5 per cent abv mixed fruit cider Jacques. The brewer is planning a heavyweight investment in PR, consumer sampling and point-of-sale merchandising to back the launches.
Day out in the vineyard Plumpton College in East Susses holds its annual open day on May 10. The day gives visitors the chance to see the activities, tours and displays available at Plumpton and celebrates its successful courses. It is a great family day out, according to organisers. To find ...
- New campaign: Bulmers Original.(Starcom MediaVest Group )(Brief article)
- Magazine article from: Marketing Week November 9, 2006 700+ words
Bulmers Original, the Scottish & Newcastle...Cuba and Canada, shows bottles of Bulmers Original accidentally falling off a container...says: "Because every bottle of Bulmers Original cider is chill filtered at zero...
- Scottish & Newcastle launched a rival to Irish cider brand Magners earlier this...
- Magazine article from: Grocer July 15, 2006 700+ words
...amp; Newcastle launched a rival to Irish cider brand Magners earlier this year by introducing its 'over ice' brand Bulmers Original into the UK. The 4.5% abv drink, which is packaged in similar pint-sized bottles to Magners, was first sold in...
- Ice age comes to cider brand wars.(marketing)(Brief article)
- Magazine article from: Grocer May 13, 2006 700+ words
...brand into the UK. The 4.5% abv Bulmers Original is currently only sold in Northern...Republic of Ireland. S&N's Bulmers Original was first sold in mainland Britain...trade since its launch last year, Bulmers Original will be positioned as a cider best...
- BULMERS: Apples and pears.(Magners Original Irish Cider)(Scottish & Newcastle...
- Magazine article from: Marketing Week October 11, 2007 700+ words
...including Magners Original Irish and Bulmers Original. Scottish & Newcastle (S...Strongbow. S&N reintroduced Bulmers Original last year, months after Magners swept...main rival, S&N launched Bulmers Original Draught over ice in August. Branded...
- Eggs, choccie and bananas put Asda top.(PRICES)(Statistical data)(Company...
- Magazine article from: Grocer Grew, Joanne October 17, 2009 700+ words
...78 Brads Eye Chicken Dippers 440g 2.70 2.79 2.89 Bulmers Original cider 568m1 1.65 1.55 1.67 Cadbury Dairy Milk 230g...Brads Eye Chicken Dippers 440g 2.89 2.89 2.31 (c) Bulmers Original cider 568m1 1.55 1.55 1.95 Cadbury Dairy Milk 230g...
- Research and Markets: Access all the Important Information and Analysis on...
- Press release article from: Business Wire January 15, 2008 700+ words
...has launched three cider innovations since 2005 including Bulmers Original, Strongbow Sirrus and Jacques. It continues to optimize...amp;N has launched three cider innovations since 2005: Bulmers Original, Strongbow Sirrus and Jacques. To improve its operational...
- S&N extends Bulmers cider range with pear alternative.(Scottish & Newcastle...
- Magazine article from: Marketing Week October 4, 2007 700+ words
...S&N) is planning to build on the success of Bulmers Original and extend the premium-packaged, over-ice cider category...heavyweight marketing campaign next year, to support both Bulmers Original and the new launch. Earlier this year, the brewer announced...
- Bulmers plans offensive to regain ground from Magners.(advertising and...
- Magazine article from: Marketing Week October 12, 2006 700+ words
...Newcastle is launching its first advertising campaign for Bulmers Original since it was relaunched earlier this year. The brewer...and Edinburgh and Glasgow. The posters show a glass of Bulmers Original served over ice. Rival Magners has currently "taken over...