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Full steam ahead for Tiger campaign.
(From Off Licence News)
Tiger Beer is launching a poster campaign to highlight the lager's provenance and create a nostalgic picture of 1932 Singapore , when Tiger was first brewed.
The posters will be a series of illustrations, in the style of Asian woodblock printing, of a cargo ship carrying Tiger from Singapore to Britain. The cartoons have a humorous take on Tiger's slogan, The Far East's Most Desirable Export Since 1932, with captions on ships ...
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