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UK brews in Costcutter locals.

Europe Intelligence Wire

| March 07, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

Byline: Christine Boggis

Costcutter hopes to stock beers from every UK brewery in its local shops.

The convenience chain has set up a number of deals with brewers and is in talks with the Society of Independent Brewers over joining its Direct Delivery Scheme, trading manager Steve McCann told OLN.

"There is a fantastic opportunity for retailers in this sector to really get in with their local consumer and give them something they can' get in the multiples or the normal supermarket environment," he said. "There are more than 300 regional and microbreweries across the UK, and there is no way any of the multiple groups is going to want to handle that number of different ales. Our retailers are perfectly positioned to capitalise on that.

"They are in the community, next to the pubs some of these regional and microbreweries are already serving. What is wrong with the ...

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