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Easier to get a grip on Coca-Cola.

Europe Intelligence Wire

| March 07, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

Coca -Cola Enterprises has changed the shape of its 50cl bottle to makeAit easierAfor consumers to hold.

It is the first major change to the bottle design in 23 years and has been dubbed the "contour bottle " because of its easy-to-grip shape.

The new-look packaging will be rolled out in the UK throughout 2008 across the Coca-Cola, Diet Coke and Coke Zero ...

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