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Hula Hoops' health values improved.

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| March 07, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

United Biscuits has upped the health credentials of Hula Hoops.

From this week, the core range will be free from artificial colours, flavours and monosodium glutamate. The move follows a healthy overhaul of the brand last year, when it cut saturated fat by 55 per cent.

Commercial manager Nick Stuart said: "Hula Hoops is one of the most iconic and best-recognised brands in the UK, and ...

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