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Walkers set to offer holiday discounts.

Europe Intelligence Wire

| March 07, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

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Walkers is rolling out what it says is its biggest ever on-pack promotion.

The Brit Trips initiative offers consumers AGBP5 million worth of discounts and offers on day trips, holidays and pub lunches across the UK, as well as money off UK attractions such as Madame Tussauds, Sea Life and Legoland.

The 12-week push is designed to reinforce the message that Walkers crisps are made from 100 per cent British potatoes. It will run across all Walkers Crisps brands, with bigger packs featuring higher -value points that can be redeemed for ...

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