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Koko Kanu design celebrates heritage.

Europe Intelligence Wire

| March 07, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

Coconut rum Koko Kanu has been relaunched in revamped packaging.

The makeover aims to emphasise the brand's Jamaican roots by featuring two of the island's national symbols on the label - a swallow-tailed hummingbird and the Lignum Vitae flower.

The new look is a "dramatic departure" from the brand's previous packaging, and helps to underline its "premium quality positioning" within ...

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