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Miller introduces bottles with twist.
(From Off Licence News)
Miller Genuine Draft drinkers can get rid of their bottle openers thanks to the beer's new twist-off cap.
Miller Brands is backing the repackaging with an eight-week campaign in London, Edinburgh and Glasgow from March 17.
Radio activity on XFM, outdoor ads and in-store promotions will introduce the new closure, while a "dedicated street team" will visit key stores in Scotland to ...
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