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Heineken rolls out the barrel for spring.
(From Off Licence News)
Heineken is rolling out its 5-litre DraughtKeg across the off-trade ahead of a major sales push in spring and summer.
The keg has been on trial in Sainsbury's, Threshers and Makro since last summer, and Heineken said it sold well, especially over Christmas. It will now roll out to Tesco, Morrisons, Waitrose, Somerfield, Booker, Nisa-Today's, Costcutter, Spar andAothers.
Heineken is backing the roll-out with promotions, bespoke and generic POS items including floor-ready display units, and a spring burst of advertising to drive ...
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