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Beer in brief.
(From Off Licence News)
l Beverage Brands is piloting a premium bottled cider. Cracked is a 4.5 per cent abv brand in pear and apple flavours, and it is being trialled in Northern Ireland and the on-trade. Marketing director Karen Salters said the initial consumer response had been "very encouraging".
l InterContinental Brands' St Helier has signed a 20-episode sponsorship deal with comedy drama Entourage, which airs on Thursday nights on ITV2. The deal will see the pear cider advertised on break bumpers before, during and after the show.
l A Sussex-brewed organic lager that dubs itself "the Dom PArignon of beers" has won a listing in Waitrose and is in talks with Whole Foods. Hakhamanesh calls itself "a boutique beer" and has already ...
- Imports of importance.
- News wire article from: Europe Intelligence Wire April 18, 2008 700+ words
...experience the beers and the press talks about them they realise that they really do push the boundaries." Ben McFarland and Tom Sandham's new Good Beer Guide West Coast USA reports 1,400 craft brewers in the States, with sales rising 11.7% in 2006...
- Open, pore and pour.
- News wire article from: Europe Intelligence Wire November 28, 2008 700+ words
...information and excitation. Reach into their pages and drool. The Good Beer Guide West Coast USA by Ben McFarland and Tom Sandham (Camra Books, pounds 14.99). The pair of journalists call themselves "two clueless, booze-addled limey buffoons...
- CAMPAIGNS: In-store now - Beverage Brands runs a point-of-sale campaign.(Brief...
- Magazine article from: Promotions & Incentives January 30, 2003 700+ words
...motivator', 'the blouse' and 'the tightwad'. 'We believe the campaign's character and star ratings to identify their suitability as WKD 40 drinkers will become talking points,' said Beverage Brands marketing manager Karen Salters.
- Well-dressed promotion for WKD.
- News wire article from: Europe Intelligence Wire March 9, 2007 700+ words
...to win a makeover worth AGBP1,000, a year's supply of WKD and a AGBP500 shopping spree with a USC fashion stylist. Karen Salters, marketing director of Beverage Brands, said: "The high-value nature of the promotion will reward brand loyalty and...
- It's been a difficult year for the RTD category with growth.
- News wire article from: Europe Intelligence Wire November 21, 2003 700+ words
...embrace nights in with a video, barbecues or family meals, then the Stella SKU experience isn't a bad model to follow. Karen Salters, marketing director at WKD firm Beverage Brands, says that the nature of the RTD market means the 5-litre keg will initially...
- Top idea sees WKD target students at clothing stores.
- News wire article from: Europe Intelligence Wire March 4, 2005 700+ words
...drink samples and goody bags More than 21,000 students are expected to attend the events Beverage Brands marketing director Karen Salters says: 'Students are a key audience for RTD brands and so it is important that we build a good relationship with them to...
- Red the colour for WKD agent.
- News wire article from: Europe Intelligence Wire March 4, 2005 700+ words
...consumer appeal of the WKD range. Red has an abv of 5 per cent and is packaged in 27.5cl bottles. Marketing director Karen Salters said: 'The product delivers choice for consumers seeking to add something different to their drinking repertoire and has...
- WKD promos for festive season.
- News wire article from: Europe Intelligence Wire November 30, 2007 700+ words
...six-week burst running through to Jan 3. Its Robot ad will also be shown in cinemas over the period. Marketing director Karen Salters said: "WKD really comes into its own at Christmas. The brand is all about having a laugh with mates so sits well with...
- Asda's gone micro Asda has rolled out its local beer initiat.
- News wire article from: Europe Intelligence Wire June 25, 2004 700+ words
...will run a series of promotions until the final of the football tournament on July 4. Marketing director of Beverage Brands Karen Salters said: "Euro 2004 is a major sales opportunity for WKD so it is important to ensure the brand is front-of-mind with...
- WKDness is everywhere.
- News wire article from: Europe Intelligence Wire November 11, 2005 700+ words
...brand message in all leisure environments - whether they are at home watching TV, out enjoying a film at the cinema or on their way to pubs, bars and off-licences,' says marketing director Karen Salters. Beverage Brands 01242 570288