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Gaymers pears up with music.
(From Off Licence News)
Byline: Christine Boggis
Constellation's Gaymer Cider Company is launching a pear variant as part of a AGBP4Amillion investment in its over-ice bottled cider, Gaymers, this year. The company is also running a major music-themed marketing campaign for Gaymers. It has been signed as the official cider of Glastonbury 2008 and will hold brand experience events at the Lovebox Weekender, O2 Wireless and RockNess festivals in June and July. Gaymers has also secured pouring rights at the Reading, Leeds, Download and Hard Rock Calling festivals this summer, as well as in a number of music venues around the country.
The push will give 650,000 people - mainly the target audience of young adults - the ...
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...added Blackthorn, Olde English and Gaymers to its portfolio in a 45m deal yesterday...established mainstream draught cider; Gaymers and Olde English are mainly sold in shops and off-licences. C&C said that Gaymers, the smallest of the company's main...
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- Demand for cider soars this summer
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...according to local brewers. The Somerset-based Gaymers Cider Company has enjoyed the busiest June on record...Increased demand for brands including Blackthorn, Gaymers original and Gaymers pear cider were the main reason for the increased...
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- Newspaper article from: Western Morning News, The Plymouth (UK) August 3, 2009 700+ words
WESTCOUNTRY cider maker Gaymers is reporting its best June, thanks to the increasing popularity...drink. The Somerset-based firm, which makes Blackthorn, Gaymers original and Gaymers pear cider, has boasted the largest yield of cider ever...
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- Newspaper article from: Irish Independent (Dublin, Republic of Ireland) December 3, 2009 700+ words
...claimed the one with the best potential is Gaymers itself, a brand which, like Olde English...shops and off-licences. Some 80pc of Gaymers' output is sold through the off-trade...it will boost earnings from the start. Gaymers marks the second major acquisition for...
