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Call for support from suppliers.
(From Off Licence News)
Suppliers should do more to support the independent trade, Ruth Yates, of Cheshire wine merchant Corks Out, told delegates at the Manchester SITT seminar.
She called on suppliers to draw up a strategy for the independent sector, including constructive meetings with retailers, effective promotional pricing and support for in-store tastings.
She added that suppliers should work harder on their tasting notes. "Some of them just say 'a nice fruity wine with a good finish'. We ...
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