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Five minute focus Thierry's commercial director, Matthew Dickinson.
(From Off Licence News)
California dreaming California is a hugely missed opportunity. We've just signed a deal with 585 Wine Partners of Sonoma to promote and distribute Red Truck, Picket Fence and Steelhead - our first Californian wine brands. South America and Spain are also looking promising. We want to do more with Chile. I'm not sure that one company [Concha & Toro] should have such a huge share of the category.
Staying consumer-focused As an industry, we're absolutely crap at talking to the consumer. We are in the business of increasing consumption so why aren' we taking it more seriously? Why are people happy to spend AGBP3 on a pint in their local boozer but then think AGBP3.99 on a bottle of wine is a struggle? I'd like to see the big brand owners taking a lead on consumer research and sharing that with the rest of the trade.
Prices will stay low I predict alcohol duty will go up between 4p and 10p a bottle in this month's Budget. Putting it up a bit will be seen as popular with the ...
- Red Truck Wines Launches X-Country A.R.T. Road Trip.
- Press release article from: Business Wire July 2, 2007 700+ words
...Adventure SONOMA, Calif. -- Today Red Truck Wines of Sonoma, California launched...and unconventional program entitled "Red Truck Wines Presents: X-Country A.R...artists' work will also be posted on the Red Truck Wine website, www.redtruckwine.com...
- Red Truck Wines Launches Exciting New Category with Mini-Barrel.
- Press release article from: Business Wire March 9, 2009 700+ words
...large format need look no further than Red Truck Wines' new Mini-Barrel, set to launch...groundbreaking 3L Mini-Barrel, which holds Red Truck's award winning Red Wine, is equivalent...Marketing at 585 Wine Partners which owns Red Truck Wines. "For anyone who's ever visited...
- Red Truck Wines Kicks off X-Country A.R.T. Road Trip with Simultaneous Events...
- Press release article from: Business Wire June 26, 2007 700+ words
Red Truck Wines: What: Red Truck Wines of Sonoma, California launches a unique and unconventional program entitled "Red Truck Wines Presents: X-Country A.R.T. Road Trip - Seeing America...
- Red Truck Wines Rolls out the Pink!
- Press release article from: Business Wire October 3, 2006 700+ words
...Alternative in 20 Years SONOMA, Calif. -- Red Truck Wines, known for its popular Red Truck and White Truck blended wines as well as its...Mourvedre. Line-priced with its hallmark Red Truck and White Truck blends, Pink Truck is available...
- Red Truck Wines to Sponsor NBC Sports' 2006/2007 Figure Skating Specials.
- Press release article from: Business Wire October 10, 2006 700+ words
SONOMA, Calif. -- Red Truck Wines has announced that Pink Truck...President of Axiom Wine Company which owns Red Truck Wines, "and this is a fantastic...Grenache and Mourvedre. Created by Red Truck Wines to offer consumers more choice...
- Kersten Hamilton: Red Truck.(Brief article)(Children's review)(Book review)
- Magazine article from: The Horn Book Magazine Carter, Betty March 1, 2008 700+ words
Kersten Hamilton Red Truck; illus, by Valeria Petrone 32 pp...children is stranded. Who ya gonna call? Red Truck! Like Mike Mulligan's beloved Mary...and questioning and answering ("Can Red Truck make it UP the hill? Red Truck CAN...
- Red Truck Films Co-Produces Network Promos for Disney's 'Old Dogs'.
- Newspaper article from: Entertainment Newsweekly November 6, 2009 700+ words
Raleigh-based Red Truck Films once again played host to celebrity...35-city comedy tour. They tapped Red Truck Films to co-produce the promos because...executive producer Cathy Wilson of Red Truck Films, N.C.'s only AICP production...
- On the red-truck tour of Florida with Janet Reno.(USA)
- Newspaper article from: The Christian Science Monitor March 5, 2002 700+ words
...pickup on what the campaign calls her "red-truck tour." It's an effort to reconnect...If she is able, particularly in this red-truck tour, to come off as more of a populist...she moves into the second weekof her red-truck tour, much of which runs through less...
