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Educational beer show aims to woo 10,000 consumers.

Europe Intelligence Wire

| March 07, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

London's first international educational consumer beer event is to hit the capital in September.

Newly formed events company Copper Tun is to run Beer Exposed at the Business Design Centre in Islington on Sept 25-28, and is looking for exhibitors and beer educators to take part in the event.

Former Costco events organiser Matt Roclawski and ex-investment banker Des Mulcahy set up the venture to plug a gap in the market for beer education.

"Des and I are huge beer enthusiasts and we were looking for a way into the beer industry for a while," Roclawski told OLN. "We travelled all around the country doing different beer courses and learning as much ...

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