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Tesco price call is a 'PR stunt'.

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| March 07, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

Byline: Laura Clark

Independent drinks shops have lent their support to idea of government-set minimum pricing - but comments by supermarkets including Tesco on the issue have been labelled a PR stunt.

Lucy Neville-Rolfe, Tesco's executive director for corporate and legal affairs, had said the grocer was willing to begin discussions on minimum pricing, but only if the government moved towards changing the law. Neville-Rolfe said: "The only safe solution is for the government to initiate and lead these discussions and to bring forward legislative proposals which Tesco and others in our industry can support.

"Such proposals would have to apply to all retailers of alcohol, otherwise they would be ineffective, as those looking for cheap alcohol would simply shop with lower-priced operators not covered by the legislation, undermining our business and achieving nothing. "If ministers act we pledge our support in helping to develop proposals and make the legislation work." But independent drinks shops said supermarkets were the chief culprits in encouraging binge-drinking by selling ...

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