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Beck's veers towards TV for latest ads.
(From Off Licence News)
A new set of ads for Beck's Vier hit TV screens this week during coverage of Champions League football on ITV.
A 30-second ad with the strapline "different by choice" is targeted at 18 to 34-year-old men, and will run on ITV, Channel 4, Five, cable and pub channels in March and April, and again in the summer.
The ad shows a collection of people, places and things which "have achieved success by setting their own rules" - including freeform painters, a human beat box, punks and mini-skirts.
Beck's brand director Vikki Babb ...
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