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MARKET MONITOR A graphic guide to the off-trade.

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| March 07, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

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In 2007, Verdict estimate d that the Big Four - Tesco, Asda, Sainsbury's and Morrisons - accounted for 65.4 per cent of the AGBP118.2 billion grocery market, up from 63.6 per cent in 2006, and grew their sales (excluding fuel) by a combined AGBP3.3 billion during the year. These retailers not only outperformed the market, but also played a huge part in driving market growth, deepening their ranges in core categories and expanding into new areas. The success ...

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