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Sales drop 10 per cent but independents 'optimistic'.

Europe Intelligence Wire

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(From Off Licence News)

Byline: OLN news team

Independent wine merchants remain optimistic about their prospects for the coming year despite an alarming 10 per cent decline in sales, OLN can reveal.

According to exclusive research, in which 200 of the UK's 500 independent wine retailers were quizzed about their businesses, the sector's sales in 2007 amounted to AGBP221.4 million, down from AGBP247.5 million the previous year.

The figure is doubly worrying given that, in the wider off-trade, light wine sales are up by around 6 per cent, and slightly more for sparkling wine, according to Nielsen. But 61 per cent of independents remain positive about sales growth in the coming year and the good news is that, despite the apparent sales downturn, the average sale price has climbed by just over AGBP1 to AGBP8.25 - more than double the market figure.

The results were presented at last week's Specialist Importers Trade Tastings in London and Manchester by OLN consulting editor Graham Holter and Michael Cox, UK director of Wines of Chile, which sponsors OLN's independents project. They were joined in ...

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