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Europe Intelligence Wire

| May 30, 2008 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Off Licence News)

l United Biscuits is relaunching its Multigrain Hula Hoops with new multipack flavours and revamped packaging. The two new multipacks are Classic - which contains Cheese & Onion, Salt & Vinegar, and Salted flavours - and Variety - Cheese & Onion, Roast Chicken and Barbecue Beef. The redesigned packs aim to highlight the positive benefits of Multigrain Hula Hoops by including the phrase "source of fibre", a spokesman said.

l Walkers is introducing Smoky Bacon to its Big Eat range. Retailing for 46p a pack, Smoky Bacon is Walkers' fifth best selling standard bag flavour in impulse, worth AGBP5 million and growing at 20%, according to …

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