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Pernod's Christmas belles.
(From Off Licence News)
Pernod Ricard is rolling out a series of ad campaigns, gift packs and sponsorship deals in the run-up to Christmas.
Malibu will be supported by an outdoor poster push designed to encourage consumers to mix it with cranberry. Ads will also be screened on digital escalator panels in the London Underground and on high-definition plasma screens in key city locations for six weeks.
Jameson's Beyond the Obvious TV ad will screen on ITV and Sky until mid-December to reach the brand's core consumer groups - established whisky drinkers and 25 to 35-year-old men and women. Jameson will also be available in a redesigned Christmas gift box. An on-pack promotion will run on bottles of Martell Cognac offering consumers the chance to win one of 50 overnight stays at Raymond Blanc's Le Manoir Aux Quat' Saisons, and there are three Martell Christmas gift packs - VS and VSOP will be in silver canisters, and a 3cl sample of Martell VSOP will be attached to a 70cl bottle of VS.
Pernod is teaming up with Iraqi-born London-based architect ...
- Le Manoir Aux Quat' Saisons implements Extricom WLAN system.
- Newspaper article from: Telecomworldwire April 29, 2008 700+ words
TELECOMWORLDWIRE-29 April 2008-Le Manoir Aux Quat' Saisons implements Extricom WLAN system(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com Le Manoir Aux Quat' Saisons, Raymond Blanc's 2 Star Michelin hotel and restaurant...
- Tia Maria drama in mix. (Wines--Spirits--Beers).(Brief Article)
- Magazine article from: Grocer Davenport, Rosie September 28, 2002 700+ words
...Christmas trade and consumer programme behind Tia Maria. In what it claims is the brand's...females aged between 18 and 34 will see the Tia Maria TV advertising over Christmas," said...ADUK promises to "create a unique Tia Maria sampling experience" in multiple foyers...
- The acid test: how will Tia Maria's new stablemate perform?...
- Magazine article from: Grocer August 17, 2002 700+ words
How will Tia Maria's new stablemate perform? TIA LUSSO From...distinctive blue bottle packaging, this looks like a Tia Maria-branded product with a twist. I have to admit to being a Tia Maria drinker--when it's mixed with coke and...
- Real liqueur first for aerosol cream with Anchor Tia Maria.(Brief Article)
- Magazine article from: Grocer July 15, 2000 700+ words
...first time with the launch of Anchor Tia Maria Chocolate Cream. This is the fruit of...which is the licensing agent for the Tia Maria brand and is said to be the first time...in a product of this nature. Anchor Tia Maria Chocolate Cream is a limited edition...
- Malibu-Kahlua International to Join the Pernod Ricard Family; Brand Company...
- Press release article from: Business Wire November 30, 2005 700+ words
...rums, Kahlua(R) coffee liqueur, and Tia Maria(R) coffee liqueur globally. Housed...established brands of Malibu, Kahlua and Tia Maria to boost the liqueur and cordial categories...growth potential for Malibu, Kahlua and Tia Maria," said Simon Hunt, newly-named CEO...
- First Drinks gives Tia Maria big welcome.(news: products)(Brief article)
- Magazine article from: Grocer September 19, 2009 700+ words
First Drinks has pledged to raise Tia Maria's profile in the UK, after securing...ILLUSTRATION OMITTED] Incorporating Tia Maria would increase its total portfolio...said. First Drinks was working with Tia Maria's previous distributer, Pernod Ricard...
- Trial by texting. (Packs Promotions Products).(Tia Maria promotes coffee...
- Magazine article from: Grocer June 22, 2002 700+ words
Coffee liqueur brand Tia Maria has launched a mobile phone texting...to drive repeat visit and trial of Tia Maria and cola in selected on-trade outlets...where they receive a complimentary Tia Maria and cola. It is hoped the initiative...
- Peru: Peru asks Southern Copper to give Tia Maria copper project details.
- News wire article from: TendersInfo November 2, 2009 700+ words
...details about the expected impact of its Tia Maria copper project on area water supplies. Tia Maria, which is forecast to produce 120,000...Rivers that run through the area. Besides Tia Maria, Southern Copper is moving forward with...
