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Quality Fairtrade from Co-op.

Europe Intelligence Wire

| November 02, 2007 | COPYRIGHT 2007 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

Byline: Laura Clark

The Co-op is launching what it says is the UK's first own-label reserve quality Fairtrade wine range.

The pair - a Sauvignon Blanc from South Africa and an organic Malbec from Argentina - will bring the number of Fairtrade wines stocked by the retailer to 16. Wine buyer Maria Gallup said: "To get Fairtrade into the mainstream you've got to have the right price points. These wines get people trading up and offer something a bit more special." The Cape Reserve Sauvignon Blanc is from the Du Toitskloof co-operative in the Western Cape. All of the retailers' Fairtrade South African wines are produced from grapes grown by the 22 farms belonging to the co-operative.

The Argentine Organic Malbec is sourced from the La Riojana co-operative in the Famatina Valley. Also from ...

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