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The hunt for Russia's Stoli.
(From Off Licence News)
Byline: Laura Clark
Russian vodka Stolichnaya looks set to become the subject of a multi-billion-pound bidding war between the world's leading spirits companies.
SPI, the brand's Russian owner, has hired investment bank Lehman Brothers to explore options that could lead to the sale of the brand and distribution rights.
Analysts believe that SPI could raise as much as AGBP1.5 billion if Stolichnaya went up for auction.
The brand's long-term health depends on finding new distribution internationally, as Pernod Ricard will relinquish its international rights to market the brand once …
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