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(From Off Licence News)
Off Licence News has teamed up with First Drinks Brands to offer seven readers a case of Three Barrels Rare Old French Brandy. First Drinks is looking to drive sales and awareness with new packaging and a heavyweight marketing campaign for the brand.
The revamped packaging reinforces the Three Barrels French heritage and is designed to strengthen consumer appeal and create stronger stand-out on shelf.
The campaign will interact with existing users while aiming to attract new drinkers through a programme of direct mail, PR and in-store promotions. Three Barrels' master blender Bertrand Auriol will send 55,000 ...