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Campaign loses its animal magnetism.
(From Off Licence News)
Inter RhAne, the body representing producers and negociants in the CAtes du RhAne, is dropping the hippo and hedgehog from its ad campaign over fears they appeal to children. The two illustrated characters have starred in its ads for the past 10 years . A new campaign will launch in October. Inter RhAne marketing export manager Olivier Legrand said advisers at the Advertising Standards Agency believed the ads may cause complaints ...
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