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(From Off Licence News)
l Maltesers is celebrating its sponsorship of Mamma Mia! The Movie with a major on-pack promotion. Promotional packs will offer one consumer the chance to win free holidays every year for life in an instant -win promotion. There are also branded goodies and tickets to the London premiere up for grabs. A AGBP1 million marketing campaign will include TV andAradio ads.
l Vimto Soft Drinks has appointed Jonathan Bye to the position of managing director, with effect from April 7. Bye joins from Patak's Foods, where he was general manager. He has also worked at Procter & Gamble, Hazlewood Foods, Campbell's and Homepride.
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