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Trucks to ape gorilla success.
(From Off Licence News)
Byline: Laura Clark
Cadbury is investing AGBP17 million in a marketing campaign to follow up its Dairy Milk Gorilla ad.
The sequel to the commercial, which featured a man in a gorilla suit playing drums to Phil Collins't In the Air Tonight, depicts a race between souped-up airport trucks.
The ad will run for six weeks from this month and is the biggest spend for the brand to date. Shot in an airport in Mexico, it will feature the Queen hit Don'tt Stop Me Now.
Trade communications manager Kate Harding said: "The last ad, ...
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