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Mars urges Britain to get playing ball.

Europe Intelligence Wire

| April 04, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

Mars is giving away 100,000 footballs as part of its latest on-pack promotion.

The Mars Balls Get Britain Playing campaign is designed to encourage the nation to get active and play more football. It will run across single, duo, five and nine -bar multipacks, Mars Planets, Mars ice cream bars and Mars drinks from now until June.

The on-pack instant win giveaway will be backed by a AGBP7 million marketing push that will include TV, press, radio and outdoor ads, ...

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