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(From Off Licence News)
Cadbury Trebor Bassett is hoping to boost sales of Milk Tray with new packaging .
The new look, which will roll out on boxes from this month, has been designed to appeal to shoppers looking for a gift. "It has also been found to appeal to theAtarget 35 to 45-year-old female recipient of Cadbury Milk Tray," a spokeswoman said.
The two most unpopular chocolates - Mocha Mystery and Soft Whisper - have been removed from the ...