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The lady still loves Cadbury Milk Tray.

Europe Intelligence Wire

| April 04, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

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Cadbury Trebor Bassett is hoping to boost sales of Milk Tray with new packaging .

The new look, which will roll out on boxes from this month, has been designed to appeal to shoppers looking for a gift. "It has also been found to appeal to theAtarget 35 to 45-year-old female recipient of Cadbury Milk Tray," a spokeswoman said.

The two most unpopular chocolates - Mocha Mystery and Soft Whisper - have been removed from the ...

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