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Ministry of Sound has taste for spirits.
(From Off Licence News)
Ministry of Sound is rolling out a premium vodka brand in a bid to move away from "the tired connotations of eastern Europe and gimmicky flavours". Retailing for AGBP12.99, it will be available in 240 Sainsbury's stores throughout the UK from mid-April and be sold as the Ministry of Sound club vodka from April 10.
"While most brands may as well be talking a foreign language as they wax lyrical about the carefully selected ingredients of their vodkas, Ministry of Sound vodka believes consumers have got better things to listen to than ...
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