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Teacher's offers real 'manspace'.
(From Off Licence News)
Beam Global UK is spending AGBP1.5 million on a national ad campaign and on-pack promotion for Teacher's Scotch.
Targeting men aged 30-plus, the push is an extension of last year's Create Your Space campaign. "The premise is that men have an overwhelming need for amanspace't - a place where they can escape the pressures of their busy lives, find inspiration to pursue their interests, develop their skills and ultimately become an authority on their chosen passions," Beam said. Running from this month on 150,000 70cl and 1-litre bottles, the neck-collar promotion will offer consumers the ...
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