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Constellation cuts Hardys sub-brands.
(From Off Licence News)
Constellation Europe is dropping a number of sub-brands from its Hardys wine range in a move to help shoppers trade up.
The company has outlined plans to get rid of some of the Australian brand's 26 SKUs, especially those at the lower-end, and to move prices up across the range.
The changes were announced as Constellation revealed details of a AGBP12 million investment in Hardys that includes a national TV ad.
...
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