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Bloke TV's audience attracts Cobra.
(From Off Licence News)
Cobra has signed a AGBP2 million one-year deal with TV channel Dave to be its prime-time sponsor. The beer brand will be the exclusive sponsor of all programmes shown between 9pm and 11.40pm seven nights a week. Programmes shown on the channel, which is principally aimed at Cobra's target audience of 28 to 34-year-old men, include QI and Mock the Week. The deal ...
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