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Tesco sets out to educate consumers.
(From Off Licence News)
Tesco is trialling new merchandising in 200 of its stores this spring to encourage customers to think more about food and wine matching.
The Great With ... concept sees fixturesAintroduced to the wine aisle housing wines under specific food categories such as fish, chicken and pasta.
The concept is being trialled during the retailer's Spring Wine Festival from March 26 to April 22 and is designed to make shopping "easy and educational" for customers.
Ann Marie Bostock, Tesco BWS business ...
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