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Producers release Wine Week POS.
(From Off Licence News)
Retailers will be given the first glimpse of POS material for this year's English Wine Week at the Annual Tasting of English Wines later this month. English Wine Producers will unveil the new material and show how retailers can support the promotional week at the tasting at Lord's Cricket Ground in London on April 23 - a date picked to coincide with St George's Day. Julia Trustram-Eve of English Wine Producers said: "We have seen growing interest from the trade asking how they can support English Wine Week so we thought the tasting was a good time to launch the material for 2008." More than 20 producers will attend ...
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