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MARKET MONITOR A graphic guide to the off-trade.

Europe Intelligence Wire

| April 04, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

Forty-five per cent of drinkers prefer to drink at home, reveals an independent survey commissioned by the Campaign for Real Ale . Of those, 27% said it was because they preferred drinking cheap supermarket alcohol. That is a big chunk, and supermarket pricing is a big issue. But the headline-grabbing row does not take into account the other 73% of people who prefer drinking at home. ...

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