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| April 04, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

On the morning of the Budget I was slowly roused to consciousness by the sound of aJohn Humphrys grumpily interviewing someone on Radio 4 . As sleep fell away, I realised that someone from the drinks industry was getting athe rubber-hose treatment. The interviewee was from JD Wetherspoon (it could have been chairman Tim Martin) and he was being quizzed about potential tax hikes , specifically the Conservatives't proposal to treble tax on "alcopops", and significantly raise it on strong beer and cider , to fund tax cuts on lower strength drinks. The interviewee said that this sort of thing didn'tt work, because then all you'tll get is people bringing cheap booze in from Calais. This gave me the opportunity to start the day with a giggle, as I recalled being asked to go into a shop to buy some cigarettes for a couple of schoolkids (boy, did they pick the wrong guy to ask) a few days ago. How disorienting might it have been if, rather than being stopped buying some smokes, they'td offered me a few grand to import a load of alcopops from France? "'scuse, mister, but can you nip down to Dover and run a load of dodgy RTDs back for us?" And they say the spirit of enterprise is dead.

Well, the proposed dramatic hikes in the Budget didn'tt materialise, although some increases will sting a bit. There has been lively debate on these pages lately (and elsewhere) . Some commentators argue that on one hand customers will refuse to pay AGBP2 for a bottle of local SIBA-affiliated ale, and on the other that we should welcome the Budget as a transparent and honest ...

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