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Wine still in the pink but only thanks to rosA sales.
(From Off Licence News)
Byline: Christine Boggis
RosA is still the driving force in the UK wine market, growing at just under 30% compared to 6% for the off-trade light wine market overall, the latest Nielsen figures have revealed.
Pink wines beat the bad summer weather to reach AGBP453 million sales in the year to February, with peaks in September, Christmas and Valentine's Day.
They now make up 10% of the UK still wine market by volume, up from 8% in 2006 and more than double the 4.9% share they had in 2005.
Nielsen analyst Stewart Blunt said: "RosA wines now account for one in every 10 bottles of the 96 million-case market - up 4% - and if it weren' there the market would have only modest growth." The US pioneered the rosA phenomenon, and still makes up half of all volume sales, a slight drop from 52.2% in the year to February 2007.
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