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| May 02, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

As part of Hardys' new AGBP12 million marketing campaign, the UK's number one wine brand is offering three OLN readers two cases of Hardys wine each to sell in their store.

The theme of Hardys' heavyweight campaign is One Love since 1853, which focuses on the pioneer of the Hardys brand, Thomas Hardy, whose passion and determination founded the now world-renowned brand over 150 years ago. "Thomas Hardy had a dream to produce exceptional wines from the New World and his enterprising and resourceful spirit brought that dream to life. The new Hardys' ad reflects his passion to realise his dream," a spokeswoman says.

Thanks to in-depth research into consumers' wine lives, Hardys understands what makes people passionate about wine and what really ...

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