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Top Tip.

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| May 02, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

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"As a retailer you've got to have vision and passion. To succeed you've got to be outrageously different because it will attract people's attention. Word of mouth is the biggest advertising of all. You can do anything in this world if you change the rules. "My method of research is just do it - come up with an idea and give it a go. If it works, it's cheaper than market research. To succeed in this ...

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