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Fab promotion designed to help kids.
(From Off Licence News)
R&R Ice Cream is running a AGBP1 million marketing campaign to promote lolly brand Fab this summer.
Designed to target mums, it will run from May to August and includes press ads in consumer magazines such as Closer, She, Reveal, Best and Prima, digital ads on sites such as MSN, Hotmail, Google and Yahoo, and sampling and PR activity. The Fab Tour will visit zoos, safaris and theme parks across England and Scotland.
R&R will also be running a Design a Fab Den ...
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