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In brief.
(From Off Licence News)
l United Biscuits UK is backing the launch of its McVitie's Yumbles range with a AGBP500,000 marketing push. Activity will include radio ads and a link-up with the Daily Mail, which will offer readers the chance to sample the organic biscuits range.
l Lambert & Butler has produced a special edition holographic pack to mark 10Ayears as one of the leading cigarette brands in the UK. Imperial Tobacco claims the pack is the first of its kind for a tobacco product in the UK market. Two special edition Lambert & Butler tins are also being produced for sale ...
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