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(From Off Licence News)
Cadbury's is bringing out a chocolate bar version of its popular Creme Egg, to give the brand's so-called "goo" more year-round appeal.
The company described Creme Egg Twisted as its "biggest chocolate innovation this year" and will be backing it with a TV and digital ad spend worth AGBP2 million.
The first screening of an ad is scheduled for ITV's ...