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New twist on Cadbury's Creme Egg.

Europe Intelligence Wire

| May 02, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

Cadbury's is bringing out a chocolate bar version of its popular Creme Egg, to give the brand's so-called "goo" more year-round appeal.

The company described Creme Egg Twisted as its "biggest chocolate innovation this year" and will be backing it with a TV and digital ad spend worth AGBP2 million.

The first screening of an ad is scheduled for ITV's ...

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