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Quality marque promotes rums.
(From Off Licence News)
The West Indies Rum & Spirits Producers' Association has revealed details of its campaign to promote Caribbean rum.
Running under the Authentic Caribbean Rum Marque, it includes marking bottles with an internationally-recognised stamp to show the product is authentic and meets quality standards.
There will be three versions of the marque, based on each brand's maturation length and premium positioning. Products that are a blend of rums will display a black and white version of the marque, while a silver and black version will be used on brands that have been matured for a minimum of one year, with the logo featuring the word "matured " and an image of three barrels.
A gold and black deluxe classification will be used on brands that have been matured for a minimum of five years, which will ...
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