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Cobra bites first ever sampling drive.
(From Off Licence News)
Cobra Beer has launched its first ever national sampling campaign, targeting some 1,000 off and on-trade venues around the country.
Throughout the summer, the sampling drive - which is themed under Cobra's new strapline Now You're Talking - aims to reach 300,000 consumers, visiting major cities including London, Birmingham, Manchester, Liverpool and Leeds. In the off-trade the focus will be on the multiple grocers' biggest stores as well as wholesalers and cash and ...
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