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Over-ice summer sampling.
(From Off Licence News)
Nigel Huddleston Scottish & Newcastle UK is shining the spotlight on over-ice cider for its annual Biggest Round brand experience programme in major multiples.
The brewer will use the campaign to promote Bulmers Original, Bulmers Pear and both varieties of Jacques until the end of August.
Consumers will be offered samples to match their taste preferences after discussing their options with an in-store brand specialist. They will also receive two money-off vouchers to use against their chosen brand.
S&N UK claims last year's Bigger Round reached 500,000 off-trade consumers, increasing trial and sales on featured brands.
Andy Mitchell, customer marketing manager for ...
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