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(From Off Licence News)
Q I pride myself on having tasted every wine on my shelves and I write tasting notes for them all. But when a customer challenged me to describe and identify some of them in a blind tasting, I was all at sea. Is this proof I don' know my business as well as I thought I did, or does everyone make these mistakes? ABlind tasting isn' supposed to be a test of your knowledge, though clearly it's useful if you can tell a Chardonnay from a Sauvignon Blanc . But being able to repeat the same observations about a wine each time you taste it suggests either a) a dull, one-dimensional wine or b) superhuman powers on your part. Your customer is just another one of the smart-arses that we in the wine trade need to learn to tolerate .
Alastair, Finchley Q I've just told a charity worker I don' want another collection box on my counter because it's valuable sales space. I feel guilty now - but my margins are tiny and business is ...