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MARKET MONITOR A graphic guide to the off-trade.
(From Off Licence News)
Most men try out five to eight different beers before settling on their preferred brand, and taste and quality are the main influences on their choice of beer, a poll of more than 1,000 beer-drinking men for Greene King IPA has found.
Eighteen to 24-year-old drinkers were by far the most likely to be influenced by what their friends drank, with 29% drinking what their friends drink, compared with 3% of 51 to ...
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